American Express has made another move in the reloadable card market with the addition of yet another card. It’s called the
American Express Serve FREE Reloads, but it reads Serve in the front of the card and it is green. Greenbird maybe?
The card is a variation of the old Blue Serve. It is marketed as having all the benefits of Serve plus free cash reloads at 27,500 locations. One of the main differences is that cash reloads can be done for free at CVS, Family Dollar, Walmart and 7/11 locations. With the Blue Serve there’s a fee of up to $3.95.
MSers in New York still have something to brag about, since it is an MSing hell otherwise. The Green Serve comes with a $4.95 monthly fee, but there’s no fee if you’re in Texas, New York, or Vermont. The fee cannot be waived in the other states.
The Blue Serve is now technically a new product as well with slight differences from the Old Blue Serve. The new Blue Serve requires a $500 direct deposit to waive the $1 monthly fee, but if you’ve had your Blue Serve before 8/5/15, then you only need $500 in funding to waive the fee.
Most likely you will have to give up your old Blue Serve to get a Greenbird (I’ll see if it catches on). It looks like everything will be the same as the old Blue Serve except for the few differences mentioned above.
Consumer User Agreements For Each Card
Let me know in the comments if something else catches your eye in the user agreements.
Update 1/6/16: Beginning February 6, 2019 you will no longer be able to withdraw money using your Serve Card at ATMs outside of the United States.